Pets & Brands® | ReBranding

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PETS&BRANDS ®

REBRANDING - CREATIVE & ART DIRECTION - STATIONERY - BRAND MANUAL - SOCIAL MEDIA - MARKETING COLLATERAL

CLIENT

Pets & Brands is a team of animal-loving professionals with more than 15 years of experience. As animal lovers, they are specialized in: retail, nutrition and pet care. They have experts in product development, branding and marketing who identify business opportunities establishing disruptive strategies in the current market.

OBJECTIVE

Formulate a strategy and visual identity for "Pets & Brands". Based on the renewal, updating and creation of a new concept of perception and look & feel, which generates and identity of flexible elements adjusted to the values of the brand, such as: passion, optimism, love for animals and years of experience in the pet nutrition and health care division. P&B is a team that joins you as a strategic Pet Partner in this sector.

CHALLENGES AND SOLUTION

For the redesign of Pets & Brands, we started from the composition of the identifier, where two essential elements were used among the values and concepts of the brands:

• The & (ampersand) as a distinctive element within the logo and the dog: Man's best friend. The fusion of these two elements in one, builds an ideal isotype to communicate the brand, replacing the word "and" without removing leadership. This brand identity connects with all visual and emotional challenges.

• At Pets & Brands we also design all the brand's stationery, sales presentations, brands guidelines and the official website.