Challenge
Raise funds for DCTADV (Designers and Creative Teams Against Domestic Violence) to help victims of family abuse during a global pandemic with uncertainty in all life aspects.
Solution
Design limited edition face masks with unique patterns, make the most afterthought product (of that time) into a statement.
The promotional advertising uses classical Italian paintings that depict different family members showing abuse while wearing the product.
Skills
Product design
Art direction
Photography
Credits
Karina Gomez-Herrera (production)
Doug Mitchell (copy)
