AAA Minneapolis launched a new service to enhance our membership and provide a better quality of life,  sustainable solution to mobility, innovative new service, as well as to show leadership and collaboration with our community. The transit shelter posters were created and posted in strategic locations near bicycle trails along transit routes. This campaign also included tv commercial, radio, print, and online advertising all featuring the same creative. There were four main areas this service and campaign targeted: families, cycling for health and wellness, commuters, and the general cycling community.