FreshMenu is an online service that provides hassle-free delivery of freshly prepared healthy meals from a wide range of cuisines.
The brand prides itself in its range of restaurant-grade dishes curated by chefs and prepared fresh across their network of kitchens.
The project revisits their packaging line with the aim of revitalising the brand and aligning its identity with its core USP.
The starting point was to rethink the visual elements that make up the design language, moving away from highlighting individual dishes and towards highlighting features that characterise the brand - chef-curated dishes, prepared fresh.
The tone needed to be vibrant and bold in order to appeal to its primarily young customer base, and work well with the brand colours.
The key design was subsequently adapted to its line of burger, sandwich and wrap boxes, rice-bowls and ice-cream tubs.
Industry: Food
Project: Packaging and Product Label
The design aims to hero the key features at the heart of the brand through illustration and typography.
