An overnight merch project co-created by Nicole Najafi and Kiana Toossi to get millennials excited about Grandpa Joe. Merch for America sold $100,000 worth of merch in 5 days with nothing but two laptops and America’s collective love for a good sweatshirt.
Inspired by iconic, well-loved and known logos, the designs nodded to the past as they made way for crucial change in the future. The merch designs were backed by a simple but impactful identity, website design, and designed Instagram posts.
Sales are closed, but the store lives on on the web. Sign up for emails on the website in case we do another drop in the future. Read more about the project in Vogue.
