My home-cooked International Pronouns Day campaign for inclusive cookware startup Our Place. In this concept campaign, I wanted to remain true to the already established brand identity Our Place is known for, but also wanted to infuse some novel freshness to help raise awareness and excitement around this all-important message.

Beyond a promotional poster series, I also created several pieces of branded rollout to provide a 360 perspective of what this kind of campaign could look like. 

Given that Our Place is a social-first company when it comes to advertising and marketing, I felt it was necessary to create a few Instagram assets.

Lastly, I created a microsite wireframe for the campaign to act as a pocket info guide.

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