During the pandemic, professional sports were played in empty venues without fans. To make the stadiums look less empty and to promote the sponsors whose support allowed the events to continue, I designed large-scale coverings of the seating that would be seen on national television broadcasts.

Drawing from the experience of Major League Soccer in their Disney Sports Complex bubble, I created layouts optimized for television broadcast in a variety of weather and lighting conditions—high contrast, well-defined typography, balanced logo sizing, and consistent color palettes.

Some of the most significant challenges to overcome were:

- Measuring the stands themselves and creating elevation diagrams from those measurements.

- Rendering the layouts at reduced scale while not losing the detail required for the production process.

- Vectorizing several logos for local small businesses that did not have scalable art available. Ensuring these small logos would scale to hundreds of times their original size involved close coordination with our production partner, Composition Systems Inc. in Alexandria, VA.

- Producing digital mockups to the marketing departments of our largest sponsors (CVS Health, Progressive, Sandy Spring Bank) to ensure I was meeting their brand identity guidelines.