Sophia Halim's profile

peet's coffee & tea

Peet's Coffee and Tea
Point of Sale System
 
Peet's Coffee and Tea, a renowned brand in American coffee and tea industry, was elephant ideas & design's
long-term client. Elephant's principal, Phillip Ting was the creative director on their existing coffee and tea packaging design, while he was still at Enterprise IG.

Until the year 2009, when s-lim was still at Elephant, Peet's Point-of-Sale are mostly created by the Elephant team. Here's a few projects that s-lim worked on.
Peet's Holiday 2007 / 2008. s-lim created a few concepts for Peet's Holiday Identity: Share Peet's and Joy. The dancing tribal star was a hit at the board meeting. They really liked the ideas, but they decided to go for a more Peets-like concept done by my colleague, the cups and the ampersand steam.

s-lim worked together with the team to create Peet's Holiday Point-of-Sale system, from counter top signs to menus to banners and posters for every Peet's store.

Selected identity designed by Phillip Ting, Viola Sutanto and s-lim
Point-of-Sale System designed by s-lim
Creative Director: Phillip Ting
Created while at Elephant Ideas & Design
Peet's Quarterly Coffee, Tea and Drink promo. The design is extended to menus, poster, banners and many more. s-lim also designed composition for the drink photo shoot. s-lim was the lead designer on this project.

Designer: s-lim
Creative Director: Phillip Ting
peet's coffee & tea
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peet's coffee & tea

Peet's Holiday Identity Design and Peet's Coffee and Tea Point-of-Sale Design

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