Shreya Gupta's profile

200 Million Artisans

200 Million Artisans catalyses self-reliance and responsible innovation within India’s artisan economy.

Branding & Identity Design x Website Design x Social Media




A dynamic identity to flaunt the breadth of diversity and rich cultural heritage of Indian craft.

The logo mark was designed to adapt to different languages. 200 Million artisans is India’s potential, our strategic advantage.


An expressive platform for a volunteer-led Covid-19 response. 

The task demanded for a fresh interface to engage artisan-producers, investors, collaborators, patrons and volunteers alike to join a movement to support the craft sector.





Weaving a social presence that helps increase brand recognition and their follower’s engagement.

Custom social media templates were designed for 200M’s different social properties. ​​​​​​​



With a detailed look that is seamlessly stitched together, 200M can empower the artisan economy.

Freelance Project 2020
Brand Strategy & Content: Aparna Subramanyam
Design & Web Development: Shreya Gupta via Squarespace
Photographs: unsplash.com + various professionals + 200M partner organisations



200 Million Artisans
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200 Million Artisans

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