Concept for: Crazy Toad Brewing
Task: Logo design, packaging, branding
Design: Nebojsa Matkovic
Brand story and the idea for the name came after a few beers. (how can it be differently?)
The story behind the name is that US Soldiers get a memo not to lick cane toads when they visit Queensland. Thanks to one episode of the Simpsons.
All beer types have a toad signature. Psychedelic toad is a secret beer ingredient... he swims in the water that is used to brew beer. Each beer label has a different optical pattern to reflect the effects of drinking Crazy Toad's beer.
Thanks for watching!
