ARBITRARY LADY
Arbitrary Lady is a company that stands for each woman’s natural beauty. Our goal is to empower and influence women to look and feel the best natural version of themselves. Breaking the molds of typical makeup brands by adhering to individual beauty, Arbitrary Lady has created a makeup line to specifically highlight the naturally beautiful features of women. These products are crafted with the most natural materials such as essential oils. Since each woman holds their own goals, drives, and dreams, and subsequently their own standards of beauty, Arbitrary Lady aims build them up to funnel confidence, persistence, and productivity through their natural makeup brand.
Brand Elements
Identity Package
Style Guide
Collateral Materials: Product Design & Social Media
