Courts Reverse Auction
The Brief
Courts.com.sg, Singapore's first online home and electronics retailer needed to increase its sales, and its customer base.
The Idea
Wait longer, buy it lower. We held a reverse auction, where product prices dropped every minute during weekday lunch hours and got customers excited about online shopping. All over again.
The Brief
Courts.com.sg, Singapore's first online home and electronics retailer needed to increase its sales, and its customer base.
The Idea
Wait longer, buy it lower. We held a reverse auction, where product prices dropped every minute during weekday lunch hours and got customers excited about online shopping. All over again.
Reverse auction microsite home page
Bidding and price dropping screenshots
End of auction
Online flash banner frames
Online flash banner frames
Electronic mailer with dynamic masthead where the price keeps dropping
