Broken Spur Inn & Steakhouse
Type Only Print Campaign
What I Accomplished:
-Created brand message through copywriting
-Unify brand identity
-Generated imagery without commissioning
outside help
For family vacationers that love historical road trips, the Broken Spur Inn and Steakhouse in Utah is a Western themed resort that provides a glimpse into the pioneer experience by offering Conestoga wagon accommodations, scenic outdoor activities, and chuck wagon-style cooking.
Challenge:
The challenge was to create an advertisement that shows the companies brand through text without the use of images.
Solution:
At the end of this project I wrote headlines based on embracing your inner pioneer with a heavy serif and textured background.
