Panther Creek Cellars
Identity Campaign
What I Accomplished:
-Logo
-Deciding company products
-Brand Identity
-Combining Typeface with Logo
Panther Creek Cellars is a winery in Washington that expresses the personality of each vintage. With a variety of vineyards in Oregon, each vintage maintains the character of the vineyard it came from.
Challenge:
The challenge was to create a logo and then the identity of Panther Creek Cellars. Dealing with the logo was difficult because I had to do many iterations of the panther in the wine glass before reaching the final logo.
Process:
When creating the logo I created more than 100 hand drawn sketches to find the right form of the panther leaping out of the glass. After making the logo, I then created the business cards, letterhead, letter, and envelope with the logo.
What I Learned:
At the end of this project I learned how to combine two completely different shapes, a panther and a wine glass as well as how to choose the products to apply the logo on to create a brand.
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