Maricarmen Rubí Baeza's profile

The Body Shop Christmas

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The Body Shop: Christmas 2020 Campaign
'Make it Real Together'

The brief was to expand upon The Body Shop's Global illustrations campaign for the Aussie market, through a series of spots featuring real families and friends, hosted by renowned journalist/media personality Jan Fran.

The challenge was to showcase the wonderfully imperfect, funny and downright weird moments of everyone's holidays whilst shining a light on the issue of female homelessness.

The project was successfully executed within a very tight timeframe, and despite the obstacles of COVID-19 restrictions.
My tasks on this project included:

Art direction
Script writing
Client presentation/s
Liaison with production team and clients

Agency: Marilyn & Sons
Production: Entropico
Director: Chester Buchanan
The Body Shop Christmas
Published:

The Body Shop Christmas

Published:

Creative Fields