This series, a companion to Version 1, was created to promote the process by which prospective buyers can become homeowners when KB Home opens a new planned community. The concept here is that each step, beginning when a new community's opening is announced through to when the community is actually open to the public, is communicated through icons that do two things: 1. Illustrate the current step of the process and 2. give a "preview" of what's coming next, ensuring continued interest in the process The process is complete once the Grand Opening step is reached. KB Home divisions across the country are currently using this campaign in printed versions as flyers and advertisements and online as e-blasts and banner advertising.