This series was created to promote the process by which prospective buyers can become homeowners when KB Home opens a new planned community. The concept here is that each step represents a "call to action" to the prospective homebuyer, beginning when a new community's opening is announced through to when the community is actually open to the public. The use of a cropped close up picture and a simple but bold headline  expresses  the message in a visually interesting and proactive way, drawing the prospective buyer in. KB Home divisions across the country are currently using this campaign in printed versions as flyers and advertisements and online as e-blasts and banner advertising.