CHRISTIE'S – Luxury Week

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15 seconds of simplicity,

mystery & delicacy.

––––– Christie’s trusted Clim Studio to create a film to generate awareness for their Private Sales.

Freddie Leyden at Christie’s approached us for the launch of the Autumn & Winter event of Luxury-Week. The exclusive auctions offer their most exquisite clients the opportunity to acquire the finest Handbags, Wines, Watches & Jewels, featuring the best examples from the top Luxury houses i.e. Hermes, Chanel, Cartier & Tiffany to name a few.

––––– Christie’s is a name and place that speaks of extraordinary art, unparalleled service, expertise and global reach. Christie’s has a global presence in 46 countries, with 10 salesrooms around the world including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich, Hong Kong & Shanghai.

"We created a relaxed experience

that triggers viewers' imagination."

––––– Through a 15 second visual, we establish Christie's as a curator of the most excellent objects that one could ever acquire. Beautiful and iconic, with an emphasis on simple sets, lighting and textures, the film signifies the key items sold in their sales in a very paired back manner.

Divided in 4 scenes (one per product category), the film relies on simplicity, mystery and delicacy to provoke the feeling of secrecy, curiosity and exquisiteness.

––––– The messaging is simple, Luxury Week at Christie's. But within the simple message, the execution of the textures and lighting, tells the story of how beautiful and sophisticated these sales are.

The appropriate amount of animation, the slow camera move, an elegant and sober colour palette… all mixed with a sunset winter-like lighting and a mesmerising sound design offer a relaxed experience that triggers our senses and imagination.