I created a brand that specialized in vegan and non-dairy products because nothing is more heartbreaking than people not being able to enjoy the same treats as their friends. From the start, I wanted this brand to have its own real voice, personality, and character - not solely through its language but through its visual style as well. The hand drawn and textural style adds to its character and made everything seem more down-to-earth and approachable. Vegan products are becoming more accessible and shockingly good quality, so a surprised cow was an obvious choice for the mascot.
Logo Progress
When coming up with my packaging ideas, I believed as a vegan company it was important for all the materials to be recyclable, biodegradable, and environmentally conscious.
Wanting this company to have its own personality and a developed sense of character, I felt it was crucial that it translate through my use of type and the overall tone of the text.
