Communicating with the Brazilian Culture.
CHALLENGE To create an event sponsored Procter & Gamble Corporation for a children’s charity in Brazil. All information must be translated in Portuguese.
SOLUTION A graphic identity was created for the HOPE Unlimited for children. The identity was used for a running marathon event to help raise money for the street children of Brazil. The applications created for the event was an advertisement on HOPE Unlimited’s website, Facebook, poster and billboard. Translation: VIVA BRAZIL MARATHON HOPE Unlimited for children sponsored by P&G
