Agency: LOVE.
Client: BrewDog Distilling Co.
Client: BrewDog Distilling Co.
BrewDog approached LOVE. to develop a new brand & packaging design for their first ever Hard Seltzer - bringing BrewDog's attitude & craft credentials to the world of low abv drinks.
LOVE. created Clean & Press: a new go-to drink for an active generation who care about good health & good times. No-compromise refreshment for the healthy hedonist. Work hard, play hard, drink Hard Seltzer.
I created a series of key visual images to be used as part of the product launch. Product shots that are rooted in the world of gym culture; combining a fitness lifestyle aesthetic with gritty, raw materials & textures to bring Clean & Press to life.
