IOW 300.1 Infographic
Project Brief:
This project requires the understanding of provided information, that is then distilled and refined down to an engaging and clear infographic. This infographic should present the information, a historic South African singer/music group, with the use of illustrations, well-crafted copy, icons and other visuals to echo the music and tell a well thought and interesting narrative.
Technical Specifications & Final Deliverables:
- Infographic Poster
- Concept development & process work
Design Strategy:
With the primary goal, to portray the music group's personality and style through the narrative the project took up a very earthy and South African aesthetic, with dark reds and oranges. Throughout the concept development, the primary green turned to a more bright and vibrant green, creating more of a visual focal point and striking aesthetic. The illustration style was kept simple, helping the type stand out and keep a simple yet bold craft.
