YEDURNA - WILD ADVENTURES
With Gabrielle Tesfaye, A Branding Experiment - 2020
What happens when a graphic designer works with a visual artist on a branding program?
How does the style of the artist influence the design of the brand identity?
This project is all about the process. See the result on Instagram!
9 days. 6 Zoom Calls. 39 Emails.
I was in Addis Ababa, Ethiopia. Gabby was in Chicago, US. We were working with a 9 hour difference!
Concept Brief
Create a name, logo, visual system and packaging design for a company making flavored Ethiopian coffee. Made for men and women seeking soulful adventures. Finish in 9 days.
WILD ADVENTURES
In our brainstorming - this became our big idea. And everything got centered around this concept. Each flavor, every sip, an adventure.
The Process
We documented everything we did each day into 9 episodes (coming soon). If you love watching how things developed, then it is for you.
More Process Shots
