promotional NY video ❆ for mentor's school
Mentor's school is a training program that helps turn the professional experience into an educational product and use progressive teaching methods in the creative industry.
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A mentor is a person and a leader. The main element of a mentor's success is a quality product. Therefore, the curriculum was created for those who want not only to study design and implement design projects but also to teach in the creative field, quickly systematizing their experience and influencing the standards of work in the profession.
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brief for new year wishes promotional video
Create visual communication for social networks (Facebook): 1920x1080 px. Main visual communication includes the key message "Новий рік — нові навички" and subparagraphs of this key message. Final keyframes include the animation logo of Mentor's school.
Create transformation logo of Mentor's school to symbols of New Year. Using styling elements and existing elements must interact with new elements (our symbols).
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CONCEPT OF identity for MENTOR'S SCHOOL
The training program is a clearly structured system. A clear understanding of how curricula are developed and the nuances of each of the formats is the key to effectively transferring your own experience. Therefore the design concept is realized through a system of modules (modular grid), which allows wide variation in the system education.
Colored dynamic gradient streamers
A mentor is an aggregator of skills: bodily, emotional, and mental. The dynamics of the system education are given by gradient plates. Colored gradient streamers broadcasting a degree of stress since learning is always associated with internal tension and dynamics.
The task is to attract the attention of the viewer, who is already spoiled by a large amount of various visual informations, to make him pause while scrolling the social network feed and give him the opportunity to "breath of fresh air". Therefore, a frame for the start screen with dynamic colored elements was used to solve this problem.
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SYMBOLS OF NEW YEAR ❆ mentor's school video
The logo of the Mentor's school is minimalistic. Therefore, this should be taken into attention when developing the symbols of the New Year. Thus I considered the silhouettes of all existing symbols of the New Year and reduced the details of these symbols to the minimum amount, but so that our geometric image of created NY symbols was readable.
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transformation logo of Mentor's school to symbols of New Year
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In addition to the dynamic first keyframe, the wow effect was used to increase the emotional tone. This method is based on changing keyframes with contrasting visual mass. To enhance the effect of surprise and dissonance, a glitch effect was used in the keyframe transitions. The combination of these techniques allow awakens the audience and by using such a framework for mood and feeling in the structure of the video, we can direct the viewer's thoughts and actions directly to the goal of the project itself.
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compositions in other video keyframes
The New Year wishes video contains the main message "Новий рік — нові навички" to the audience of Mentor's school. The main message has subparagraphs, and it was necessary to comply with this requirement in compositions for the next keyframes of the promo video.
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Emotional tonality can be increased by using not only the using contrast change based on visual masses of keyframes but also by using keyframes with contrasting dynamics. Most keyframes are characterized by high dynamics, and changed to a keyframe at a lower rate.
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final keyframe include animated logo of mentor's school
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The project problem such as the lack of a quick easy-to-remember identity of the brand was solved. To solve this problem, a strategy of visual communication was used using techniques of controlling the emotional tone of the audience. The video also contributes to remembering the main message of the promo video and pr mentor's schools as a brand.
Promotional video production, Digital, Facebook, Visual concept, Graphic design, Animation, Interactive, Motion design, Motion graphics, Motion art, 2d animation, Titles, Typography, Dynamic composition, Modular grid, Geometric interactions, Wow effect, Animated shapes, Minimalism, Adobe, After Effects, Gradient, New Year, Symbols, Glitch effect in transition.
