Last month I was tasked with the creation of a 3D animation for an upcoming streetwear brand, Blossom.

They wanted to capture a vintage summertime vibe and have their garments rise from a field of flowers, while keeping a crisp look for presentation purposes.

It was an exciting challenge and I am really happy with the results.

Here are the final video and the product stills for the e-commerce section.

Creativity and graphics by Blossom

All 3D work by Daniele Bulgaro

Above you can see the product stills for the homepage of the brand. We went for a "standardized" approach in order to keep continuity with the video and each of the stills.

Above, some iterations on the look of the scene. 

We briefly considered the daylight version, but the team opted for a late afternoon glow to soften the shadows and get a more relaxed mood.

This was a rather quick project (executed within less than a week) and I couldn't be more happy with the results. It strengthens my belief in 3D as a viable path for communication for big and smaller brands alike.