PROBLEM
Turkey is on the verge of becoming water poor in near future. But we still do not aware of the fact that it’s a limited resource. If we continue wasting like this, we will be facing water scarcity in near future.
FACT
Fountains (aka hayrats in Turkey) have been the symbol of wealth and thankfulness for life since the Ottoman times. Wealthy pashas and even sultans have built hayrats on behalf of their names. But today, most of them have dried up. Now, they are the clearest evidence of upcoming drought.
SOLUTION
We identified more than 300 hayrats which are placed in crowded streets or squares in 32 cities. Then we attached ibeacons on these hayrats to send notification to the people who has just passed by these hayrats.
We sent customized notifications to every passerby from the hayrats. In these notifications, we talked on behalf of that hayrat. We led them to an informative video about that hayrat and impending drought.
We sent customized notifications to every passerby from the hayrats. In these notifications, we talked on behalf of that hayrat. We led them to an informative video about that hayrat and impending drought.
CASE FILM
AWARDS
CRYSTAL APPLE
Design / Experience Design / Digital Installation and Event Design: Bronze Apple
Media / Use of Media / Ambient: Crystal Apple
Digital, Social Media and Activation / Mobile / Service: Crystal Apple
Digital, Social Media and Activation / Digital Campaigns / Others: Bronze Apple
Outdoor / Interactive: Crystal Apple
Outdoor / Big and Small Scale Ambient / Corporate Image and Social Responsibility: Bronze Apple
FELİS
Brand Experience & Activation: Grand Prix
Brand Experience & Activation / Live Brand Experience & Promotion: Felis
Brand Experience & Activation / Live Brand Experience & Promotion: Felis
Brand Experience & Activation / Use of Point of Sale Technology: Achievement
Brand Experience & Activation / Use of Non-Traditional Media: Achievement
Social Responsibility & Sustainability / Outdoor: Achievement
Media / Ambient Media (Big Scale): Achievement
Media / Paradigm Shifting Projects: Achievement
Mobile / Creative Use Of Mobil Technology: Felis
Mobile / Mobile Centered Campaign: Achievement
MIXX EUROPE
Offline Digitalisation: Silver Mixx
WHITE SQUARE AWARDS
Ambient: Silver
CREDITS
CCO: Ergin Binyıldız
CD: Yavuzhan Gel
CW: Ömer Ceran
AD: Hasan Yıldırım, Ertürk Düzel, Melike Erdemir
