PROBLEM
Turkey will be a water poor country in near future. Yet, people waste like there is no tomorrow. Three years ago, Finish started a water preservation campaign. In Turkey, dishwasher penetration rate is 80%; however, 50% of the consumers pre-rinse their dishes. And with this needles habit we waste 57 liters of water in every cycle.
INSIGHT
Turkish economy is not promising. The most popular investment choice is foreign currencies or golds. The daily value of Dollar, Euro and gold is in everybody’s radar. In our third year of water preservation campaign, we want to put water into every single person’s agenda.
SOLUTION
Water is the most undervalued resource. Currencies, stocks and oil is nothing, compared to the value of a water. And until now, there was no attempt to show water’s true value. With the help of well-respected Turkish Industrial and Development Bank (TSKB) we created an index which shows the value of water: Finish Water Index.
Reserves, forecasts, industrial, agricultural and domestic consumption all go into a regularly computed formula. The index shows a value between 70 and 130. Below 70 is water poor. Above 100 is no water stress. As the index takes its place in our lives, we will understand the value of water better.
Reserves, forecasts, industrial, agricultural and domestic consumption all go into a regularly computed formula. The index shows a value between 70 and 130. Below 70 is water poor. Above 100 is no water stress. As the index takes its place in our lives, we will understand the value of water better.
CASE FILM
TV CHANNELS & NEWSPAPERS
CANNES LIONS
Brand Experience & Activation / Corporate Purpose & Social Responsibility: Bronze Lion
Brand Experience & Activation / Market Disruption: Shortlist
Media / Corporate Purpose & Social Responsibility: Shortlist
PR / Corporate Purpose & Social Responsibility: Shortlist
THE ONE SHOW
Special Awards: Green Pencil
Creative Use of Data / Real Time: Bronze Pencil
Public Relations / Brand Voice: Merit
GOLDEN DRUM
Innovation Craft: Golden Drum
Digital Craft / Use of Creative Data & AI: Silver Drum
Sustainable Business Solutions / Corporate Sustainability: Silver Drum
Social Good / Profit, Social Good: Silver Drum
Innovation / Communication and Media: Bronze Drum
LIA AWARDS
Creative Use of Data / Data Visualization: Gold
Creative Use of Data / Data Integration: Silver
EFFIE EUROPE
Best of Europe / Positive Change: Silver Effie
EFFIE GLOBAL
Best of the Best / Positive Change - Environment: Brands: Grand Effie
MIXX EUROPE
Effective Use of Data: Gold Mixx
Non-Profit / Corporate Social Responsibility: Silver Mixx
CRYSTAL APPLE TURKEY
Integrated Campaigns: Grand Prix
Integrated Campaigns / Image and Social Responsibility: Crystal Apple
Design / Experience Design / Data Visualization: Bronze Apple
Media: Grand Prix
Media / Use of Media / TV: Crystal Apple
Media / Data Driven Creativity / Use of Data: Crystal Apple
Media / Integrated Campaign / Best Use of Media: Bronze Apple
Media / Goods and Services / Other: Crystal Apple
Media / Perfection at Media / Perfection at Insight and Strategy: Crystal Apple
Digital, Social Media and Activation: Grand Prix
Digital, Social Media and Activation / Branded Content / Service: Crystal Apple
Digital, Social Media and Activation / Use of Data / Creativity Inspired by Data: Crystal Apple
Print / Image and Social Responsibility: Crystal Apple
FELİS
Integrated Campaigns: Grand Prix
Integrated Campaigns / Home Care: Felis
Digital / Branded Technologies and Services: Felis
Digital / Promising Digital Projects: Achievement
Brand Experience & Activation / Sponsored or Joint Campaigns: Felis
Branded Content & Entertainment / Online Content: Felis
Branded Content & Entertainment / Printed Content: Felis
Branded Content & Entertainment / Branded Content Campaign: Felis
Media: Grand Prix
Media / Print: Felis
Media / Multi Media: Felis
Media / Paradigm Shifting Projects: Felis
Media / Perfection at Innovation: Felis
Media / Perfection at Insight: Achievement
PR / Sustainability Management: Felis
PR / Content Management: Achievement
Social Responsibility / Environment: Achievement
Data Use / Product or Service Inspired by Data: Felis
Data Use / Creativity Inspired by Data: Achievement
Data Use / Data Storytelling: Achievement
MIXX TURKEY
Best of the Year Award
Experimental and Innovative: Gold Mixx
Use of Data: Gold Mixx
Brand Positioning / Awareness: Silver Mixx
EFFIE TURKEY
Environmental and Social Benefit: Gold Effie
SOCIAL MEDIA AWARDS TURKEY
Digital PR: Silver
WHITE SQUARE AWARDS
Data Enhanced Creativity: Gold
Excellence in Media Insights and Strategy: Silver
MARTECH AWARDS
Best Use of Data: MarTech Award
Wonders Inspired by Data: MarTech Award
CREDITS
CCO: Ergin Binyıldız
ECD: Volkan Dalkılıç
CW: Ömer Ceran
AD: Hasan Yıldırım, Ertürk Düzel, Melike Erdemir
ECD: Volkan Dalkılıç
CW: Ömer Ceran
AD: Hasan Yıldırım, Ertürk Düzel, Melike Erdemir
