Pelikan Ink-eraser
Brief: Create a billboard for the pelikan ink-eraser
Target audience: kids aged 11 to 15 and their mothers
Concept: Kids usually change their minds a lot about different things such as what they want to be when they grow up. so the concept is about telling the kids that thanks to Pelikan ink-eraser, you don't have to worry you can always change your mind.
Medium: Billboard
Disclaimer: this is not an actual pelikan ad