Autumn/Winter Fashion Campaign
Client: The Glades Shopping Centre
The Glades wanted to create awareness and promote the fashion retailers available at their shopping centre, increasing footfall and revenue for the retailers and the centre.
I created an advertising campaign across print and digital, a look book and the event creative to showcase the latest fashion trends to hit their stores.
Retailers included H&M, River Island, Zara, French Connection, Karen Millen, Coast and M&S
The Glades AW17 Look book
I created the concept ‘Iconic Bromley’ for the shoot, using black and white scenic imagery from around where the centre was located to use alongside the modelled shots. We were given an empty unit in the centre to use for the modelled photoshoot, so to contrast against the black and white photography we used pastel colour backdrops.
Exclusive Event
To launch the 32 page fashion look book, we created an exclusive event at The Glades shopping centre where guests could see the clothing ranges up close and collect their own copy of the brochure. We sent emails to the centre’s mailing list inviting them the event.
Digital Campaign
We created a page on the Glades website dedicated to the exclusive launch event and advertised the event on social media and mobile adverts. This included a web banner on The Glades homepage, a header and post on their Facebook page, and a header on their Twitter page, a post on their instagram page and mobile advertising all linking to the web page.
