Logo, Branding, and Marketing Materials for Justin Mellon, Seattle-Area Realtor
Justin Mellon is a realtor with general contracting experience and a love for the outdoors. He hired me to create his logo and develop branded materials to help get his name out to potential clients. The project called for a logo for himself, plus an identity for him and his brother for when they partner up on a project.
I was inspired by vintage beer labels to create an approachable, masculine, retro-modern aesthetic that spoke to Justin's expertise and approachability. I wanted to incorporate an "M" for Mellon in the mark, and was able to create that with the mountains and houses, also speaking to his affinity for the outdoors.
Website in Your Hand
Created with Rochelle Short of TypeA Seattle, this is Justin's keystone marketing piece. A folder with 4 "tabs" contain everything a potential client would need to know about working with Justin, in a beautifully-designed package.
All design decisions tie back to Justin's outdoorsy, general contractor brand.
Postcards
Justin regularly mails EDDM postcards to stay connected to neighbors. While most of these types of mailings just end up going straight to the trash, our strategy was to make them so eye-catching and non-realtor-like that recipients would be encouraged to pick up the phone or check out his website. These are a few samples of some of the mailers we created. (Copy by Rochelle Short, Type A Seattle.)
Mellon Brothers Real Estate
Occasionally, Justin and his brother Andrew would team up for a project, and they wanted a logo that would tie back to Justin's brand. I brought in the mountain "M" and retained the retro-modern look so the logos aren't exact matches, but tie together.
It's been a pleasure to work with Justin over the years and watch his business grow. If you are looking for a logo for your business, please email me at jenvickerscreative@gmail.com
