24 AUG 20

26 AUG 20

27 AUG 20

27 AUG 20

okay i see what you mean i’ll send you a more geometric symbol with harder edges and thinner lines. I think i put all my chips on that lion image you sent but i have a good idea of the look you want here.

can you just clarify the butterflies flying towards one and other for me ?

I’m a bit confused by that, do you mean the butterflies at 3 points of a triangle flying towards the centre ?

I can defiantly send you a variation of the one i created with a different outline look just for your appreciation. 

27 AUG 20

Thanks Adrian

On the butterflies I actually think it may look better to have them orientated as though they are flying outward from the same point (maybe above the letter “A” in the word “Khana”)

28 AUG 20

Just one immediate thought - please can you do some designs where you also add the word "CAPITAL" underneath "KHANA". We have been informed by the registrar of companies that we need to do this. But we will still use designs that only have the word "KHANA" for marketing,  email banners etc.

Thanks for the quick turnaround times on this; it's not going unnoticed and we really appreciate it.

31 AUG 20

i tried a version breaking up the lines and also removing the circle gives more emphasise to that butterfly symbol.

i’m struggling to make it work having 3 butterflies have a look at how much better the version looks with one mark. what do you guys think ?

01 SEP 20

I think we are getting there but probably went too far the other way in terms of breaking up the lines. Can we try it with some of the really small segments reconnected?

Hi Adrian,

01 SEP 20

thank you i’m glad that i’m on the right track. 

please find attached mark as requested:

02 SEP 20

Hi Adrian,

I like that A. It is a lot more subtle. My favourite is the logo with the butterfly on the K. But I also REALLY like the logo you shared above.  So I am happy to go with the one above or to see if we can somehow incorporate elements of both, not sure how easy that is.

The only other comment/feedback I have is... for the logo above, we just have to somehow make it obvious that it is a butterfly, although We both like the sharp geometric broken lines.

I hope this all makes sense. Again, thank you so much for the work Avo, it is looking great and I am excited.

03 SEP 20

Hey guys,

I’ve tried my best to do some combination ideas here:

the option with the patterns in the word mark are extracted from the logo mark if that makes sense. so they are not just random abstract shapes.

03 SEP 20

Hi Adrian 

Thank a lot, I really like where we are. Per my previous email, please add the word "CAPITAL" to the design because the operating name is going to be "Khana Capital".

We will still utilize the designs that don't feature the word "CAPITAL" but we do need both.

Lastly, I think we can start thinking about colors. Per your previous mail, you advised that most modern logos don't use more than 2 colors. I would love for you to propose some designs featuring some color so that we can compare them with the black and white colorway (which I do like).

Hope this all makes sense. 

I realised i forgot something.. apologies.

I couldn’t find it in the mail where you asked to add the word capital anyway

was thinking of doing a circular version with KHANA at the top and capital at the bottom

with some big spacing. this would be perfect for social media profile pics.

anyway i’ll send you options for that. 

before i continue with the options with the “capital” included.

can you please send me the option i should use for that.  

03 SEP 20

Thank you AVO. They look great. I have a strange question. You have a lot of experience in this. Which one is your favourite and which one do you feel will look best on different mediums ie Digital, Print, possibly even animation?  What which one do you feel represents the brand best?  We ideally want something that symbolizes prosperities and is very welcoming and fun but is also serious (especially when one considers the industry we intend to operate in).

03 SEP 20

please find attached color options:

15 SEP 20

We would prefer if the actual logo did not depend on a background. That is to say, we just want the logo to focus on the butterfly design and words below – no need to be on a field of any particular colour in the back. We can then impose the logo on a background of any colour depending on the need. I hope that’s clear.

Please present the final designs in each of the colourways below as well as in the original black and white. I still think we may go for a black and white look if it’s the most striking.

On that note, please advise if you think it would be a good idea to have the default logo in black and white, and have 3 variations in the other colourways? Might be a way to also come across as not a “rigid” company? Just an idea.

Below we have kind of summarized our combined impression so far and laid out what we think the next steps ought to be so that we reach the end of the process in a reasonable amount of time for both parties. The idea is that with this feedback, you will have enough info to go and work on the final (or at most penultimate) submission.

Absolutely love it. We want this to be our official/primary logo. Only concern is how easy it is for someone to tell that the emblem is a butterfly.

We don’t want you to change it too drastically, please just see hoe you can tweak it to make it more obvious that the design is a butterfly.

15 SEP 20

Hi Guys,

with regards to editing the logo to make it look more like a butterfly.

I’m going to need a little more clarification. I need specifics like the previous rounds of revisions like when you asked for geometric lines and breaking up the lines etc.

without direction it will be too much of a gamble that i tweak the logo in the right direction which will cause more revisions. What i think looks more like a butterfly would have been the first option. When going the abstract and geometric rout it becomes more challenging to make something resemble another thing.

It’s okay to go with a black and white logo but i don’t recommend it. 

i can give you a logo color option on top of black and white to give you that effect of a logo that doesn’t require a specific background color.

not sure if you had seen the color variations i had sent without backgrounds. 

normally companies do the logo colours in the other way for example DHL is yellow and red. but they will have variations of that logo in black on white and white on black and maybe have the logo full color with in a yellow box on top of a black or white background.

I do think it’s important to have colours but it’s not an absolute must it just makes your brand have another identifier. like imagine coca cola with out the red. you’d recognise the logo but not as easily from a distance. 

18 SEP 20

Hi Avo

Thanks for the feedback. I must admit that we have gone back and forth on the butterfly. Perhaps what I mean is to land somewhere between the 1st option and the current option. For example, if maybe we used the 1st option as a template but using sharper lines for the wings rather than the rounded edges? That’s kind of what I’ve got in mind.

Also appreciate the feedback on colours. We will definitely go with a colour option.

If the above still has not clarified enough, please reach out. We are almost at the end of the road so we will make sure we stay engaged and not take up more time than necessary.

23 SEP 20

The logo is PERFECT. I cannot personally think of any changes to the actually design. It is easy to see that it is a butterfly now. Woow what an incredible design Avo. Thank you so so much. Unless Client 1 has any objections I think we can now focus/finalise the colour selection.  Again Avo, not to put you on the spot but what are your views regarding colour? Do you like our colour selection? Do you think it works best or do you have any ideas?

23 SEP 20

Thank you i'm very happy you like this version 

I’m also happy you guys asked for the revision cause i wouldn’t have gone for this style otherwise. Personally i feel a dark purple maybe with a minimal gold would more represent a financial company better

24 SEP 20

Good morning gentlemen

Thank you for the work so far Avo, I totally agree with Client 2's sentiments – the logo looks amazing and really captures the kind of aesthetic we were looking for. Totally nailed it so thank for that.

In terms of the colours, I like the idea of considering the colour emotion chart. I’m a Lakers guy so purple and gold sounds great to me 😊 I think Client 2 and I are really going to rely on your eye in terms of the direction we go colour-wise, so we appreciate you input. Please go ahead and send some final colour options. 

Last 2 points from me:

Again, let’s retain the black and white designs as part of the final delivery

Please deliver different graphics to use for different platforms (print, online, social media, email banners, business cards, etc.). For example, you previously showed a design that had the words written in a circular pattern around the logo. Another example is the design you did for us with the butterfly flying of the letter “K” in “Khana”. We really love all those variations and would love to have them as part of the final package.

Thanks again, looking forward to your feedback but if you need any clarity, please give us a shout.

​​​​​​​THANKS FOR WATCHING