Here in Japan not many people know that Google search is just as powerful on mobile devices as it is on PCs. To communicate this to the Japanese market we developed a fictional character named Mobaco and developed stories around various situations she was able to solve using Google's mobile search.
There was also an OOH portion to this campaign showing Mobaco using mobile search.
There was also an OOH portion to this campaign showing Mobaco using mobile search.
Creative Director : +cruz, Sumiko Sato
Account Executives : Yuko Matsunaga, Yuka Fujibayashi
Design / Art Direction / Character Design : Marek Okon
Design : Shuhei Aoyama, Jorta Tamaki, Ayumi Ito, Emilie Sarnel
Animation : Genki Ito
Sound Design / Music : Sun An
Client : Google Japan
Account Executives : Yuko Matsunaga, Yuka Fujibayashi
Design / Art Direction / Character Design : Marek Okon
Design : Shuhei Aoyama, Jorta Tamaki, Ayumi Ito, Emilie Sarnel
Animation : Genki Ito
Sound Design / Music : Sun An
Client : Google Japan
