The client was going trough a tough situation in her life, with her divorce and moving from a small traditional town in Nicaragua on to NY starting a new life, she was fighting hard to get her life back. I wanted dig deeper on this brand, I didn't want to make just a cool logo for healthy people, I wanted to understand more where my client came from, I wanted to know more about women psychology so I had open my mind, to their emotions, their suffering, researching their struggle with a society that breeds and perpetuates little boys who are not willing to evolve and embrace their divine masculinity, so naturally they get scared of watching woman becoming more independent and strong.

The process wasn't easy, but the result was this fresh, but strong logo, that synthesize a heart that is not willing to bend down, but to keeps shining and against all odds.