TV Advertisement Campaign
Brief: Create a 30 sec TVC (television commercial) and an accompanying double page spread print ad for
one of the following beloved South African brands.”
Mrs Balls based their TV commercial off insight which was that Chakalaka Chutney goes with everything and is the ultimate utility sauce as people put it on the most bizarre foods.They challanged strong stereotypes and cultural traditions to show that it goes with people that are extremely set in their ways.
Co-Producers: Murray Hunter-Smith/ Nkanyiso Nxumalo
