This soap and I share the same name (I am pretty sure I wasn't named after a soap).
Ever since I can remember it has the same package and we are talking years and years here, so I thought I'd give it a little make- over.
I tried to tell a story, so it has a different front and back side.
On he front side, Biljana is a happy lady with a wink in her eye because she knows the secret to clean clothes. Thus, I used a "bubbly" font to write the name of the product (my name :-) ).
The back side depicts Biljana as distressed because of all the stains on her clothes. So, I used a "filthy" font to write the name of the product. I guess this is what happens when you don't use this soap :-).
There is a Cyrillic and Latin typeface to the design.
Good design sells, but we've come to a point when it is mandatory to be accompanied by a package that is either recyclable, reusable or multi- functional. This package uses paper and only black and white colors, which makes it far less easier to recycle than if it was made with lots of colors.
Save the planet one design at a time.
