Over seven million Nigerians experienced food shortage in 2020 alone. Majority of them can be found in the 16 northern states and the Federal Capital Territory (FCT). However, the food and nutrition crisis is not limited to this region as every state in the country has its own index of hungry or malnourished citizens.

Food wastage is one of the predominant causes of food shortages in Nigeria.

Use powerful creatives to the draw attention of our TA to the fact that the food they waste is directly linked to the food shortage millions of Nigerians are currently facing in several parts of the country. This, we hope, will engineer a change in behaviour.