Keonna Paris's profile

The Markdown Series - Youth Promotion

Videography and Promotion
Youth Program Series - Promotional Content
Brief:
In an ever changing world, it is easy to lose our hope with the fluctuations we experience personally or from outside circumstances. This can affect our mental, physical, emotional and spiritual health in difficult times, allowing us to believe that our value is decreased due to loss or uncertainty. In this video for a professional client, I put together a presentation for a series on how to value yourself and see yourself based on scripture instead of feeling.

Services: 
Research on target audience
Branding strategy
Audio recording 
Video editing

Outcome: 
After understanding the client's vision for this generation and direction for online social engagement, I was able to put together a brand strategy. This focused on a combination of instilling traditional uplifting values while using modern culture in a creative fashion to inspire the youth of today. 

Impact:
After the premiere of the promotional video, it acquired a lot of interest from the younger audience and ended up becoming a seven week series where I was director of the creative content produced. 
Youth Program Series - Introduction template
Mood Board
The Markdown Series - Youth Promotion
Published:

The Markdown Series - Youth Promotion

Published:

Tools

Creative Fields