Caffè Vergnano is an Italian company founded in 1882 specialized in the production of coffe. Caffé Vergnano is one of the most beloved brand in Italy for its high quality and identity. The brand has may shops around Italy and abroad. 

For the official spot, the main idea was to tell why the people choose Caffè Vergnano and how people love to taste it. Caffé Vergnano is more expensive comparing to other brands, but its quality it's much more high.Drinking Caffè Vergnano is not something that simply happen. You have to look for it, you have to choose it: this is why it's more than a coffe, it's a choice.