Families are weird - Spotify Premium
We wanted to portray the nuances of the different family dynamics in South East Asia in a fun entertaining way but also without making the look skewed to only one part of the region. As this part of the world is subtly diverse and coupling that with the recent pandemic, we couldn't use life action to show a single relatable family unit. (The main 3 markets are Philippines, Indonesia and Thailand) Hence we created an animated family of audio heads.