Ariel Pods #PODTHEDIFFERENCE

5 INFLUENCERS 15 CAMERAS 5 Instagram Live Streams 

First Time In The Region 

While the world was in lockdown, Ariel wanted to showcase the benefits of the new 3in1 Pods to consumers across the UAE with a social engagement unlike any other. To introduce Ariel Pods, we hosted a one of a kind Instagram Live session. A real-time digital activation with the region’s leading influencers. Who interacted with two look-alike rooms, where the same person walks out and in at the same time, instantly as the influencers pressed the #PodTheDifference button. Showcasing the benefits of Ariel Pods to clean, brighten and remove stains. As soon as we went live and for days after, we cleaned up across social media and Ariel Pods sold out in popular supermarkets across the UAE. 

One Tiny Pod. One Powerful Social Engagement.