Logo and brand identity project for Amtrak, the only passenger railroad company in the United States. The train is a more sustainable way to travel but it also brings both more images and more stories.
The choice to develop an illustrative territory was to feed the imagination of the traveler and not the other way around! Too often we are shown the image of destinations before we even get there! Amtrak differentiates itself by proposing a different way of traveling: a way that allows us to appreciate the time of the trip...
Many thanks to all the people who advised and supported me through the making of this project; Antoine, Camille, the Lonsdale team and my teachers from intuitlab!
