Experiential Design
2018 World Series Sponsorship Hospitality
Design Strategy, Considerations & Approach
Emotions are what drive sports fans to continue to support their favorite athletes and teams. Sporting events have evolved into multibillion-dollar industries through high investments from corporations who want to associate their brand with a sport, team or athlete. Brand loyalty is enhanced through the power of brand affiliation. In 2018, The Hartford setup a two-city hospitality space in both Boston, MA and Los Angelas, CA for the final games of the World Series.
This hospitality space tastefully incorporated The Hartford brand and the Major League Baseball aesthetic in a sophisticated space for VIP guests to enjoy the excitement of the Series. This space was a key area for The Hartford to maximize their sponsorship through a campaign that revealed their story in a creative fashion and develop their profits by soliciting their most contributive clients.
