AMANI INSTITUTE - IDENTITY REDESIGN
Amani Institute è un’affermata ONG che si occupa di formazione professionale attraverso un innovativo approccio educativo. La loro proposta si rivolge sia a soggetti individuali che ad organizzazioni il cui obiettivo è quello di perseguire il cambiamento sociale.
Assieme allo studio torinese Tundra, ho riorganizzato la brand architecture di Amani, ridisegnato e normato il logo, stabilito un sistema cromatico e iconografico per i vari corsi e training previsti, e definito la tipografia per materiali digitali e cartacei. L’identità visiva si è sviluppata attraverso un visual che si ispira al concetto di network, una galassia fatta di connessioni fra persone, legami e cooperazione.
L’intera identità è stata progettata anche nell’ottica dell’usabilità da parte di un variegato e grande team dislocato nelle varie sedi di Amani presso San Paolo in Brasile, Nairobi in Kenya e Bengaluru in India: una serie di strumenti semplici, efficaci, versatili e allo stesso tempo riconoscibili e caratterizzanti.
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Together with the Turin-based studio Tundra, I redesigned the brand architecture of Amani, updating the logo, the typography and brand palette with a new iconographic system for the courses and trainings. The visual is inspired by the concept of the global network, a galaxy of links and people, ties and cooperation.
The whole identity is designed focusing on the principle of the usability for a big team located in different headquarters in Brazil, Kenya and India. A series of easy tools, flexible and at the same time recognizable and iconic.
"It’s rare to come across standout design execution and brand unity as the one Gloria maintained for Amani Institute for over four years. Beyond her design abilities, Gloria was able to guide us with respect through difficult conversations to ensure our brand was integrated across an international team with multiple coordinating points of contacts and collaborating on several visual projects at the same time. She often helped us push boundaries in designs for campaigns whilst still being true to our brand. Her ability to maintain our design standardized across so many cultures and markets was outstanding. Gloria would be an asset to any marketing and communication team."
Augustin Cuadra,
Amani Global Marketing & Communication Manager
Amani Global Marketing & Communication Manager
