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Granini "A New Mix" / 2018

Granini, the well-known German juice brand - one of the best selling in Romania, launched a limited edition of 2 products that also added vegetables to the recipe. To announce them, we told the unconventional love story between the fruits and the vegetables, playing with the brand's slogan "Fruits love Granini" to which we added "Now vegetables too".

And what is ultimate proof of love? Marriage. So we showed the holy union of fruits and vegetables in the form of a celebrity marriage. A moment of entertainment that captivates the attention of the whole world when it happens.

The English back translation of the voice over is:
VO: We interrupt the program for breaking news. Dear guests, we have gathered here today to celebrate the union between carrot and orange. Should anyone present know of any reason that this mix should not be joined in holy matrimony, speak now or forever hold your peace.
I now declare you a perfect mix!
They have just been declared an inseparable mix.
The lucky mango is the next one to create a new mix.
The new Granini from the garden.
Fruits love Granini. And now vegetables too!
Granini "A New Mix" / 2018
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Granini "A New Mix" / 2018

Agency: Wunderman Thompson Romania Joaquin Bonilla - Creative Director Alina Manea - Senior Art Director Emanuel Ignat - Senior Art Director

Published: