Adam Usupov's profile

ЮНОСТЬ™ (Yunost) x Shamanized: Lost Future

Photography by Gabriel Dranau. Styling by Emma Szilagyi. Models: Emma, Larisa and Daniel.
Yunost x Shamanized

Started in the United States (Miami, FL), currently located in Moscow, Russia, Yunost was started by two Russian old-time friends, Maxim Ivanov and Anton Tyulenev in 2013. Yunost (translated in Russian: Ю́ность, Youth) is considered to be an icon in the Russian streetwear scene.Yunost takes influence and inspiration from the classic 80-90s silhouettes, Russian streets and trends of current youth culture, infusing Cyrillic letters and bold graphics.

In 2019, I won an opportunity to collaborate with my favorite Russian streetwear brand on three shirts in the Lost Future collection, which was launched in the spring of 2020. The tees were inspired by tattoo, tarot and cyberpunk culture. Massive thank you to Anton Tyulenev for making this happen!
World Healing: The crazy story behind this design is that it has been made and finalized in November 2019, before COVID-19 became a global pandemic. Inspired by the plague doctor mask initially made to address that the world needs healing from war, climate change and now, the global pandemic.
Le Sorti: Translated from French as "The Fortuneteller." The tee has been made as a cyberpunk interpretation of fortunetelling and tarot, particularly the XIII Death card of the major arcana.
Drainers: The tee highlights the problems of climate change and consumerism which are draining the planet of its vitality.
ЮНОСТЬ™ (Yunost) x Shamanized: Lost Future
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ЮНОСТЬ™ (Yunost) x Shamanized: Lost Future

Published:

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