Climate Chance
University Project. September 2020
CLIMATE CHANCE is a campaign that aims to be both a critique of the current
environmental crisis and a call or claim of public awareness. Based on the concept
of “memory”, the project warns us about elements and images that would surely
disappear if we continue with the current pace of incidence in the natural environment,
displaying them as if they were memories of a past that has disappeared.
The aim of the project is to connect emotionally with the beholder and motivate
him to move from passivity to action, using the city of Barcelona as a stage
highlighting examples of everything we are about to lose, showing them
as if they were sad memories of a not-so-hypothetical historical memory,
a campaign that aims to be both a critique of the current environmental crisis
and a call or claim of public awareness.
