We have been fortunate enough to work for clients all over the world. Every time we had a client from the other side of the globe they came through a channel we have not expected. Roy from Panama contacted us through LinkedIn, saying he is in need of a great brand solution for an IT-based solutions company, including web hosting and data centre management. 

Logo takes cues form data centre infrastructure such as rack-mounted computer servers. If logo is repeated and stacked into a pattern, it express the idea of connectivity and when used in this way also mimics the electrical pathways on a computer motherboard. 

All icons are based and drawn from the logo grid. With the incoming/out-coming lines it preserved the idea of connectivity in icons as well.