Sketching
During the research stage we’ve defined the best metapfors for communicating the brand image most effectively. Then we explored existing examples and possible ways of visual presentation of the creative directions.
The Final Logo
The logo idea is based either on the company name or its' positioning.
The logo simplicity and metaphor clearliness creates the right tone of voice.
It tells the clients about the company's reliability and unambiguity.
The logo simplicity and metaphor clearliness creates the right tone of voice.
It tells the clients about the company's reliability and unambiguity.
Identity System
During the research stage we’ve defined the best metapfors for communicating the brand image most effectively. Then we explored existing examples and possible ways of visual presentation of the creative directions.
