Ren is a manufacturer of seeds and nuts.
We have developed packaging design for new products: peanuts, pistachios, pumpkin seeds. They needed to stand out, but at the same time maintain brand awareness. First of all, there was color differentiation. Each product was assigned a bright solid color to make the packaging stand out from the flamboyant competitors. The main color of pistachio packaging has become black, which emphasizes the premium nature of the product, while pumpkin seeds stand out
with an abstract illustration reminiscent of the popular fruit.Key elements are located on the front side: an appetizing food zone, an enlarged logo, rotated 90 degrees, a simple illustration of the taste of the product. The color of the text fragments clearly contrasts with the background.
with an abstract illustration reminiscent of the popular fruit.Key elements are located on the front side: an appetizing food zone, an enlarged logo, rotated 90 degrees, a simple illustration of the taste of the product. The color of the text fragments clearly contrasts with the background.
