The brief was to be relevant during Super Bowl as a charter brand by communicating 

that we sell all the products that you need to enjoy the big game.

It was very time-limited, we knew that we couldn’t do anything before the brands started releasing their ads or teasers. We had to wait until one week before the game to write scripts, do the casting, and produce the spots. We had to pick the right commercials 

for us to be relevant to our target.

We created this videos with a limited budget, to be part of the big ads for the big game.